Protected: 7 Proven Ways to Get Sales Without Cold Calls…

Can WBE (Women Business Enterprise) Certification Skyrocket Your Promotional Products Sales?

Did you know that major corporations and government organizations are actively seeking women-owned businesses as their vendors? They have entire entire diversity departments set up to scout for companies that have obtained WBE (Women Business Enterprise) status.   

Perhaps you’re a woman business owner or independent contractor in the promotional products industry who has considered getting WBE certification for your business but were not sure if you qualified. Or, maybe you looked into the process but felt it was too time consuming and overwhelming.

I can tell you from actual experience in my own promotional products business that getting WBE certification was one of the smartest things I ever did. It took months to obtain the status,  and much time and documentation,  but my business revenues dramatically increased the years after I obtained my WBE status.

Want to learn how you can qualify and start dramatically increasing your sales?

Contact me anytime at Rosalie@promobizwoman.com or 877-570-6766. 

What’s Your Perfect Promotional Products Niche?

By Rosalie Marcus,

Click below for handout for Find Your Perfect Niche Now: 

http://www.promobizwoman.com/NicheMarketing.pdf

Many years ago, when I first start selling promotional products I thought everyone was a good prospect for me, but it wasn’t until I concentrated on a niche market that my business quickly doubled and became one of the fastest growing companies in my region.

As a business coach, my niche is working with promotional products distributor owners and sales representatives. I teach them proven strategies to get more business, choice clients and make more money. I encourage the people I coach to develop one or more of their own niche markets and focus their energies there for maximum profitability.

     Here are 5 ways to define your promotional products niche market:

• The industries you serve ( health-care,  education, etc.)
• The products you most enjoy selling ( apparel, writing instruments, etc.)
• The problems you solve ( fast service, fulfillment etc.)
• The programs you market ( safety, motivation etc.)
• The demographic you target ( seniors, teens etc.)

You can sell outside of your niche market, this is just where you will concentrate the majority of your marketing efforts.

Once you’ve decided on a niche, learn as much as possible about it by visiting related web sites, subscribing to magazines and joining organizations. The idea is to be as visible as possible in your niche.

Are You Making These Mistakes in Your Promotional Products Business?

Below is a video clip I did at the ASI Show in Dallas. It’s an excerpt from a class I taught on The 8 Biggest Mistakes Promotional Products Professionals and How to Avoid Them. ( Since I made many mistakes in my own distributorship. I felt uniquely qualified to teach this class!)

Click below to see the interview. Let me know what you think.
Dallas Interview

2009 Sales Stimulus: 10 + Actions To Do Today!

By Rosalie Marcus  http://www.promobizwoman.com

Rosalie@promobizwoman.com

No doubt about it, we’re in a recession and what some are calling a “new economy.”  

As a sales professional what can you do to stay positive, selling and in action? Click on the link below to download 10 + Specific Actions to stimulate your sales, regardless of economic conditions.  

 http://www.promobizwoman.com/2009%20Sales%20Boost.pdf

Here’s to your success

Rosalie Marcus

Rosalie Marcus, teaches motivated women in the promotional products industry how to get more sales, better clients and a higher income. Reach her at Rosalie@promobizwoman.com or 877-570-6766. Get a free Promo Biz Woman Success Kit with 8 great sales tips at  http://www.promobizwoman.com

What’s Your Biggest Business Challenge?

Posted by: Rosalie Marcus, Rosalie@promobizwoman.com

I’m working on  new products and classes for 2009. Your help is needed. What’s your biggest promotional products business challenge? If I could solve one problem for you  what would it be? I look forward to ALL your ideas and insights. 

 Please leave your reply below.    

Open The Door To New Sales With Brand Name Incentives

By Rosalie Marcus   Rosalie@promobizwoman.com

Are you ready to learn new ideas and strategies to boost your sales regardless of economic conditions? Learn how to diversify your product offerings and add ‘brand name” incentives to your product mix in 2009. Open the door to new sales with some of the biggest brand names in retail.

Join my guest expert, and me, on Thursday, Dec 18th.

Time: 2:00 ET, 1:00 CT, 12 Noon Mountain, 11:00 Pacific. 

This call will be recorded, register even if you can’t make the live call, you’ll get an MP3 audio to keep and listen to 24/7, plus a bonus free gift.   

 How to Add “Brand Name” Incentives and Boost Your Sales in 2009

You’ll get the answer to these questions and more on the call:

• Why would I get involved in incentives if I’m not already?
• How do I get started? What’s the first step?
• Incentives programs seem very complicated, where can I get some help?
• Branded products and suppliers seem difficult to work with…Can you give me some pointers on how to get what I want from the brands?
• What are the best web sites to help me get started?

Go here to join our group of smart, savvy women,  attend the class on How To Open The Door To New Sales With Incentives,  get an MP3 audio of the call, plus get a free bonus audio (How to Organize With Confidence) and get on the road to working smarter and making more money in 2009!  

Join today!  Don’t delay enrollment is limited and this call is Thursday.  

Questions? Contact me at Rosalie@promobizwoman.com or 877-570-6766.  

Going Beyond The Cure

By Rosalie Marcus, http://www.promobizwoman.com

I usually confine my blog posts to promotional products business success tips, but the epidemic of breast cancer in our society was too important not to write about, especially when all women can now do something to help eradicate it.

How would you like to be instrumental in finding a cure for breast cancer? You can. “That’s the goal of The Army of Women.

“The Love/Avon Army of Women offers a revolutionary new opportunity for YOU to partner with research scientists to move us beyond a cure.

Breast cancer has been around for decades, but it does not have to be our future. We can be the generation that eliminates breast cancer by identifying what causes this disease and stopping it before it starts. This is your chance to be part of the research that will end breast cancer. Sign up for your sister, mother, daughter, granddaughter, best friend, and the woman you met last week.

Help us eradicate breast cancer once and for all. Join the Army of Women today!”
To be part of this revolutionary movement go this web site. http://www.armyofwomen.com

What’s Your Favorite Promotional Product?

Yesterday I had the pleasure of attending the SAAGNY Business Women’s Breakfast where attendees got to share their favorite promotional products, both old and new. You know, the product that always get you orders. The product that’s easy to sell and everyone seems to like.

I thought it would be fun for us to share our favorites on this blog.

Here’s my all time favorite promotional product and best seller: Post-it notes. These can be the real deal or a generic copy. I’ve sold hundreds of thousands of them. I’ve used 10sheet pads as invoice stuffers with a thank you for the order on the top sheet. I’ve used cube pads as a self-promotion to leave with clients.

These may not be the most exciting product out there, but everyone uses them and I’ve found them easy to sell.

So what’s your all time favorite product? I would love to hear from you.

All thoughtful replies are welcome!

12 Women Working Smarter Strategies, By Rosalie Marcus, http://www.promobizwoman.com

• Create a powerful vision for your business. Where are you now? Where would you like to be in 1, 3 and 5 years? What is working in your business? What isn’t working? What needs to change?

•  Identify you choice clients. Choose whom you want to do business with and whom you don’t. Selling is like dating. Choose clients that are a good fit for what you have to offer.

• Focus your time on the high-payoff activities. Do the hardest thing first. Plan enough time for yourself and those you love every week.

• Prioritize your accounts according to how much they are worth. Spend your time accordingly.

• Do, delegate or dump. What can you delegate that someone else can do better? Do what you do best get others to do what you can’t.

• Make it easy to do business with your company. Explain everything, customers don’t know what you know. What can you do that will make it easier for your customers to do business with you?

• Follow up fast. She who hesitates is lost. Follow up on conversations within 24 to 48 hours. Follow up in a variety of ways.

• Pay attention to the financials. This is a profit driven business. Know your expenses, receivables and payables. Consistently seek to increase your profit margins.

• Form alliance with complementary businesses. See how you can refer business to each other. Printers, graphic artists, meeting planners are good partners.

• Be proactive about referrals. Acknowledge all referrals. Consider a gift for referral program. Ask your accounts to introduce to you to others in their company and to their vendors who may use promotions.

• Have a consistent marketing strategy. Pick two or three effective things and do them consistently. Practice what you preach. Communicate your message with promotional products.

• Expect Success! Script what you want to happen ahead of time. Keep a success journal. Surround yourself with positive people. Get a mentor or coach.

What strategies are you using to work smarter in your business? All thoughtful comments are welcome.

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