By Rosalie Marcus,

Click below for handout for Find Your Perfect Niche Now: 

http://www.promobizwoman.com/NicheMarketing.pdf

Many years ago, when I first start selling promotional products I thought everyone was a good prospect for me, but it wasn’t until I concentrated on a niche market that my business quickly doubled and became one of the fastest growing companies in my region.

As a business coach, my niche is working with promotional products distributor owners and sales representatives. I teach them proven strategies to get more business, choice clients and make more money. I encourage the people I coach to develop one or more of their own niche markets and focus their energies there for maximum profitability.

     Here are 5 ways to define your promotional products niche market:

• The industries you serve ( health-care,  education, etc.)
• The products you most enjoy selling ( apparel, writing instruments, etc.)
• The problems you solve ( fast service, fulfillment etc.)
• The programs you market ( safety, motivation etc.)
• The demographic you target ( seniors, teens etc.)

You can sell outside of your niche market, this is just where you will concentrate the majority of your marketing efforts.

Once you’ve decided on a niche, learn as much as possible about it by visiting related web sites, subscribing to magazines and joining organizations. The idea is to be as visible as possible in your niche.